PERSONA
Will Make You Think Twice About Taking Personality Tests.
“When writer Merve Emre starts to investigate the history of America’s obsession with personality tests, she has no idea how strange it will get.”
Persona: The Dark Truth Behind Personality Test explores the history of the Myers-Briggs personality assessment and examines how it became a potentially dangerous tool. It reveals the profound ways that ideas about personality have shaped our society and raises a slew of ethical questions about how some personality tests may do more harm than good - like impacting online dating matches or job prospects.
Inspired by Merve Emre’s The Personality Brokers
Lux Aeterna:
Creative Directors: Rob Hifle & Steve Burrell
Graphics: Jessica Johnson, Steve Bell, Joe Hockney
VFX Artist: Paul Greer
Commissioner: HBO Max, CNN
Production Company: Dorothy Street Pictures
Director: Tim Travers Hawkins
Executive Producer: Julia Nottingham
Director of Photography: Joe Bender
Composer: Nainita Desai
We offer a creative partnership with clients who have compelling stories to tell, transcending the threshold of the imagination to create pure cinematic wonder. If you like the work you’ve seen, and have an upcoming project you want to chat to us about, get in touch.
